Early Season Scent Control from Bowhunting. Todd Graf and his staff of expert hunters, writers, photographers, and videographers have been in the online hunting business a long time. I was excited when they started Bowhunting.
Email remains an immensely credible and profitable channel, with an immense reach to boot. To not have it as an active part of your marketing portfolio is sub-optimal. The only requirement is that your mental model and indeed, company culture should be solidly rooted in permission marketing.
Every fiber of your being. Every thought that crosses your mind. Every person in your company. Embrace permission marketing and email will be a surprising and loyal BFF.
I dare say even more than Search and without a shred of doubt, more than Social Media. Because you control everything. The message, the customer data, the ability to reach current and prospective customers, drive new sales as well as repeat sales, experiment with new ideas and offers, and so much more.
You just have to have the right mental model see Seth Godin above and you have to… wait for it… wait for it… measure everything you do! Just to ensure you are executing against your right mental model. Analyzing email campaigns requires three important insights: You must use metrics that are unique to the medium.
You need to think end-to-end, and not just your silo. Seems simple enough, right?
One of the core challenges with email is that you have to deal with multiple data sources. There are three primary sources: How many emails went, to whom, what happened to them, yada, yada, yada.
What happened after someone clicked on your email links? Your company cross-channel outcomes data. Multi-channel customer purchase behavior, customer lifetime value. You know, Analysis Ninja territory!With countless advertising campaigns created over the decades, narrowing it down to the five most successful marketing campaigns is quite a challenge.
Social media campaign ideas to inspire yours on Facebook, Twitter, Pinterest, Linkedin and more in In this article, we share the most iconic social media campaign ideas to guide and inspire you. Introducing the Top email marketing campaigns.
We’ve curated a selection of the most inspiring and effective email marketing campaigns sent. Live Events. Would you like to meet Anthony in person? Each year the Morrison Publishing team holds an annual Build, Send Profit Live event which covers everything from Shopify and e-Commerce to email marketing and traffic generation.
Great post, Avinash! Email marketing is one thing and the designing of an HTML email that renders consistently across the major email clients is another most . November 29, 20 Things Successful Email Marketing Programs Do [0 By Chad S.
WhiteWhile it’s difficult to fail at email marketing, success can be elusive.